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In a past blog, we reviewed the definition of Gross Potential Revenue (GPR) and how it provides useful information for evaluating investment decisions. We also highlighted how GPR can provide misleading information when used to support pricing decisions. Here, we present a detailed example of why and how GPR should not be used for pricing.…

Forecasting demand is a key element of getting your price right to generate greater revenues and profits. But where to start? How should you use the forecasts? Many self-storage stores experience a surprising amount of “periodicity” and regularity in the way that move-ins occur each month. Even without sophisticated methods, you can frequently forecast monthly…

Gross Potential Revenue (GPR) is a widely used metric for self-storage real estate investment decisions. While it can be helpful for investment decisions, when it comes to tactical pricing decisions, it is often misused and has led to pricing mistakes by some operators. GPR provides a facility’s (or portfolio’s) potential monthly or yearly revenue estimate…