Leaving Money on the Table? Think Revenue Management
Update: The webinar is now available to watch below.
Are self-storage operators leaving money on the table? In today’s competitive market, strong occupancy doesn’t necessarily mean a facility is achieving its full revenue potential. Pricing decisions, discounts, customer retention, and other revenue opportunities can all affect financial performance. Perhaps the better question is “How much money are you leaving on the table, and what are the tactics and strategies to reduce that amount?”
Veritec Solutions President Dr. Warren Lieberman explored this issue as part of a panel of self-storage industry experts during the August 2026 edition of Self-Storage Unlocked, presented by the Storage Business Owners Alliance (SBOA). The online session, “Are You Leaving Money on the Table? Smarter Revenue Management for Today’s Self-Storage Market,” took place Thursday, August 20, 2026, at 11 AM Eastern Time.
Finding Revenue Opportunities Beyond Occupancy
Revenue management is about more than filling units. It requires operators to consider how pricing, occupancy, and market conditions work together to influence revenue and profitability. The SBOA panel will examine practical ways operators can identify hidden revenue opportunities within their existing portfolios, including how to balance occupancy and rental rates, use market data to make smarter pricing decisions, avoid common revenue management mistakes, and implement best practices that can work for facilities of all sizes.
Warren brought Veritec Solutions’ revenue management perspective to the discussion. He draws on decades of experience developing and applying pricing strategies across self-storage and other industries.
Multiple Perspectives on Self-Storage Revenue Management
In addition, the panel included Camille Broom, Business Development Manager at Packed Planet Storage Solutions, and Ahmet Kuyumcu, Founder and CEO of ProRize. Jim Mooney Jr., President of the SBOA, hosted the discussion. Together, the panelists brought different perspectives on how self-storage operators can make better use of their data, evaluate pricing decisions, and identify opportunities to improve financial performance.
Ultimately, whether you operate a single facility or a larger portfolio, the discussion provides practical ideas that can help you evaluate an important question: Where are you likely to be leaving money on the table and what can you do about it?
Watch the Webinar
Watch the full Self-Storage Unlocked discussion, “Are You Leaving Money on the Table? Smarter Revenue Management for Today’s Self-Storage Market,” below.