The Power of Data: What About Customer Move-Outs?

The Power of Data - What About Move-Outs

In a previous blog, we talked about understanding new customer move-ins. But what about customer move out data? This “flip side” key performance index (KPI) is equally important to understand because it is about losing customers. Analyzing similar data as in our prior move-in focused blog, we consider a self-storage operator who has experienced relatively…

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Still Using GPR for Pricing Decisions? Here’s the Math

Still Using GPR for Pricing Decisions? Here's the Math.

In a past blog, we reviewed the definition of Gross Potential Revenue (GPR) and how it provides useful information for evaluating investment decisions. We also highlighted how GPR can provide misleading information when used to support pricing decisions. Here, we present a detailed example of why and how GPR should not be used for pricing.…

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