Forecasting demand is a key element of getting your price right to generate greater revenues and profits. But where to start? And how should the forecasts be used? For many self-storage stores, there is a surprising amount of “periodicity” and regularity in the way that move-ins occur during each month. Even without sophisticated methods, you…

Gross Potential Revenue (GPR) is a widely used metric used for self-storage real estate investment decisions. While it can be helpful for investment decisions, when it comes to tactical pricing decisions, it is often misused and has led to pricing mistakes by some operators. GPR provides an estimate of the potential revenue for a facility…

In a past blog, Key Performance Indicators (KPIs), we highlighted an example where a self-storage operator experienced relatively stable occupancy for the past 18 months. We highlighted several core KPI’s of especially strong interest based on revenue per square foot. Revenue per square foot (when based on total square feet of a facility) is often…