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To better understand how self-storage operators managed their pricing during the onset of the Covid pandemic, Veritec Solutions analyzed self-storage website pricing of approximately 10,000 stores from January through mid-June 2020. Slightly less than 1,000 companies operated all these stores. We collected data daily from facilities in California, Florida, Georgia, Illinois, North Carolina, Ohio, Oregon,…

When it comes to understanding or anticipating customer needs, we often assume we know more than we do. We often experience biases, such as base rate bias, that may cloud our judgement. Common misperceptions in the self-storage industry include: My customers will move out if rents are raised above the street rate, or above a…

As of this blog, 96.7 million people in the U.S. have been fully vaccinated, or over 29% of the population. 141.8 million people have had at least one dose, and 67.9% of all seniors are fully vaccinated. We can be optimistic in seeing such high vaccination rates in so short period of time. Now may…