Getting Your Price Right: SSA 2022 Fall Conference Presentation

Getting Your Price Right: SSA 2022 Fall Conference Presentation

Forecasting demand is a key element of getting your price right to generate greater revenues and profits. But where to start? How should you use the forecasts? Many self-storage stores experience a surprising amount of “periodicity” and regularity in the way that move-ins occur each month. Even without sophisticated methods, you can frequently forecast monthly…

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What is GPR in the Self Storage Industry?

Gross Potential Revenue in Self Storage

Gross Potential Revenue (GPR) is a widely used metric used for self-storage real estate investment decisions. While it can be helpful for investment decisions, when it comes to tactical pricing decisions, it is often misused and has led to pricing mistakes by some operators. GPR provides an estimate of the potential revenue for a facility…

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The Power of Data: Understanding New Customer Move-Ins

The Power of Data (Part 1)

In a past blog, Key Performance Indicators (KPIs), we highlighted an example where a self-storage operator experienced relatively stable occupancy for the past 18 months. We highlighted several core KPI’s of especially strong interest based on revenue per square foot. Revenue per square foot (when based on total square feet of a facility) is often…

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