Pandemic Onset Pricing

Pandemic Onset Pricing

To better understand how self-storage operators managed their pricing during the onset of the Covid pandemic, Veritec Solutions analyzed self-storage website pricing of approximately 10,000 stores from January through mid-June 2020. The stores were operated by slightly less than 1,000 companies. Data was collected daily from facilities in California, Florida, Georgia, Illinois, North Carolina, Ohio,…

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Overcoming Base Rate Bias

Overcoming Base Rate Bias

Common misperceptions. When it comes to understanding or anticipating customer needs, we often assume we know more than we do. Common misperceptions in the self-storage industry include: If rents are raised above the street rate or by more than a certain percentage, my customers will move out. All my competitors are lowering their prices, so…

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A Pandemic Post Mortem

Pandemic Post Mortem

As of this blog, 96.7 million people in the U.S. have been fully vaccinated, or over 29% of the population. 141.8 million people have had at least one dose, and 67.9% of all seniors are fully vaccinated. We can be optimistic in seeing such high vaccination rates in so short period of time. No doubt, there…

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