We continue in our series of blogs on the Power of Data, and look at the move-in move-out equilibrium, or is it a conundrum? We looked in the past at the revenue per square foot of recent customer move-ins and customer move-outs. Analyzing the relationship between these metrics can provide useful insights into current market…

In a previous blog, we talked about understanding new customer move-ins. But what about customer move out data? This “flip side” key performance index (KPI) is equally important to understand because it is about losing customers. Analyzing similar data as in our prior move-in focused blog, we consider a self-storage operator who has experienced relatively…

In a past blog, we reviewed the definition of Gross Potential Revenue (GPR) and how it provides useful information for evaluating investment decisions. We also highlighted how GPR can provide misleading information when used to support pricing decisions. Here, we present a detailed example of why and how GPR should not be used for pricing.…