The Move-In Move-Out Equilibrium or Conundrum?

The Power of Data - Move-In Move-Out Equilibrium or Conundrum

We continue in our series of blogs on the Power of Data, and look at the move-in move-out equilibrium, or is it a conundrum? We looked in the past at the revenue per square foot of recent customer move-ins and customer move-outs. Analyzing the relationship between these metrics can provide useful insights into current market…

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The Power of Data: What About Customer Move-Outs?

The Power of Data - What About Move-Outs

In a previous blog, we talked about understanding new customer move-ins. But what about customer move out data? This “flip side” key performance index (KPI) is equally important to understand because it is about losing customers. Analyzing similar data as in our prior move-in focused blog, we consider a self-storage operator who has experienced relatively…

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The Power of Data: Understanding New Customer Move-Ins

Understanding New Customer Move-Ins

In a past blog, Key Performance Indicators (KPIs), we highlighted an example where a self-storage operator experienced relatively stable occupancy for the past 18 months. We highlighted several core KPI’s of especially strong interest based on revenue per square foot. Revenue per square foot is an important metric to understanding new customer move-ins. Revenue per…

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