Posts by Jim Mullin

In a past blog, we reviewed the definition of Gross Potential Revenue (GPR) and how it provides useful information for evaluating investment decisions. We also highlighted how GPR can provide misleading information when used to support pricing decisions. Here, we present a detailed example of why and how GPR should not be used for pricing.…

Gross Potential Revenue (GPR) is a widely used metric used for self-storage real estate investment decisions. While it can be helpful for investment decisions, when it comes to tactical pricing decisions, it is often misused and has led to pricing mistakes by some operators. GPR provides an estimate of the potential revenue for a facility…

Veritec continues to grow its self-storage business and is excited to be expanding our work with both National Storage Affiliates as well as National Storage of Australia. National Storage Affiliates has continued to roll out our pricing analytics product to several of the Participating Regional Operators (PROs). This includes iStorage, their recent acquisition! In other…