The Value of Convenience

The Value of Convenience

In a previous blog, we discussed the importance of convenience and how it often drives our everyday decisions. Of course, what constitutes convenience varies significantly for different self-storage customers. Also, it can often be difficult to guess what convenience means for any particular customer. You must first understand the reasons driving their purchase. Here, we will…

Read More

Same Storage Units, Different Values

Same Storage Units, Different Values

Evan Williams, a co-founder of Twitter, once famously implied that convenience decides everything. This is in reference to, understandably, the Internet. He said, “The internet makes human desires more easily attainable. In other words, it offers convenience.” He further adds, “…Convenience on the internet is basically achieved by two things: speed, and cognitive ease.” It…

Read More