Stop Guessing and Start Growing with Data-Driven Self-Storage
Data-driven self-storage uses marketing and operational data to support smarter, more informed business decisions. The challenge is turning that information into action and knowing which metrics matter.
On Thursday, August 20, 2026, from 2:00 to 3:00 p.m. Eastern, Dr. Warren Lieberman, President of Veritec Solutions, will join The Storage Group’s The MEGAbyte: Data-Driven Marketing and Operations: How to Stop Guessing & Start Growing.
Warren will join Grace Totty of Absolute Storage Management for a discussion moderated by Jessica Johnson. Together, they will explore how self-storage operators can use marketing and operational data to identify what is working, uncover opportunities, and make more informed decisions.
Moving Beyond Occupancy Alone
Data-driven self-storage management requires more than watching a single metric. Operators need to understand how different measures interact and what those relationships say about the performance of a facility.
During the webinar, Warren will bring a revenue management perspective to that discussion. Topics will include which key performance indicators operators should track, which commonly used metrics may not tell the whole story, and how operators can recognize early warning signs that occupancy or revenue may be moving in the wrong direction.
The discussion will also examine how operators can use data to identify opportunities to increase revenue without simply focusing on generating more rentals.
Turning Data Into Better Decisions
Collecting data is only the beginning. The greater challenge is determining what the data means and deciding what to do next.
Warren will discuss how operators can use data to make better pricing and promotional decisions, what an effective self-storage performance dashboard should include, and how dashboards can help teams move beyond reporting what already happened toward deciding what actions to take.
The panel will also address how operators can avoid overwhelming their teams with too much data and focus attention on the metrics that matter most.
Ultimately, the goal is not to eliminate managerial judgment. It is to give operators better information so that judgment is grounded in evidence rather than assumptions.
Join the Webinar
- Thursday, August 20, 2026
- 2:00–3:00 p.m. Eastern