Big Data is not always available, or practical. Many industries, where pricing and other data is abundant, use big data analytics to help model an “optimal” price.  They can use big data analytics to examine large, complex, and varied data sets.  Then, use the analysis to reveal pricing drivers, concealed patterns and correlations. But many…

Who should do pricing in self-storage? Pricing is such an important endeavor.  Yet organizationally, self-storage companies often find assigning the pricing role, accountability, and decisions tricky. This responsibility is especially an issue for large self-storage companies.  These organizations can manage hundreds or even thousands of stores. A core element of this decision often boils down…

Disciplined and consistent use of a self-storage pricing methodology are keys to successful pricing and weathering economic uncertainty. Regardless of industry and business, you are likely following, or are considering, a comprehensive pricing methodology. We illustrate here a time-tested, Self-Storage Pricing Life-Cycle model that centers around attracting, closing, and retaining the self-storage customer. Phase 1:…