The Price Is Right
"Value-based pricing is gaining traction in self storage as technology advances make it easier to implement and operators search for new levers to drive revenue amid a recession and new supply." This article in the December 2020 issue of SSA Magazine discusses what Value Pricing is all about. It also talks about Dynamic Value Pricing.
The article cites specific examples of how value pricing is being applied and offered in the self-storage industry. It highlights specific self-storage operators, their experiences with value pricing, and how self-storage customers have taken advantage of higher value-priced offerings. The article also reviews how specific solution providers are offering value pricing in their product portfolios.
by Laura Williams-Tracy | Published in the SSA Magazine, December 2020, by the Self Storage Association.