Getting the Most from Your Revenue Management and Pricing Program

Getting the Most From Your Revenue Management and Pricing Program

Dr. Warren Lieberman presents ideas on how a self-storage operator might approach pricing and revenue management differently to obtain greater financial success.

He first looks at geographical differences in pricing, identifies pricing opportunities where self-storage operators might miss, and examines the pricing psychology of the customer.

Warren also looks at why we think about pricing is often wrong, what can we do about it, and what some data-driven insights can teach us.

There is also a question and answer after the presentation, where he further discusses how pricing, especially increases, should be positioned.

Special thanks to The Storage Group.

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00:00 Introduction, Forward by Steve Lucas, CEO The Storage Group
02:13 Presentation Overview.
04:03 Geographical differences in pricing of self-storage operators.
10:22 The concept, importance, and psychology of convenience.
19:44 What is convenience in self-storage worth?
26:30 Impact of revenue increases on profitability.
29:49 Summary ideas of approaching pricing differently.
34:08 Question and Answer.

Warren's presentation was part of The Storage Group's Competitive Strategy Sessions held on July 21-22, 2020. These useful and insightful sessions are further outlined below:

Your Reputation Matters Melissa Stiles, Storage Asset Management
How Contents Insurance Can Increase Your Profits Without Any Expense Jim Grant, Storage Protectors
Call Centers in the COVID19 Era Tron Jordheim, Call Here Self Storage Call Center
COVID and Lien Sales….The New Normal Scott I. Zucker, Esq. and Carlos D. Kaslow, Esq., Self Storage Legal Network and Storage Lease Now
Online Auctions- Back to the Basics Tony Johnson, Self Storage Auction
Lien to Auction Automation – A Digital Way to Recession-Proof Your Business Fredrik Velander, AI Lien
Selecting the Right Access Control Technology for Your Property Paul Bodell, President and CEO, VizPin
The Automation Revolution: Untangling the Web of Technology in Self-Storage Kevin Kerr, Storage Commander Cloud Software
How to Compete With the Big Guys Tracy Sells, Harbor Storage Group
On-Site Selling Strategies Carol Mixon-Krendl, SkilCheck Services, Inc.
Contactless Rentals: 8 Key Features Your Online Rentals Must Have Steve Lucas, ClickandStor® Online Rental


For more information about these other sessions, please contact The Storage Group.