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Books

Just published! Revenue Management and Pricing: Case Studies and Applications. View the first case study here (PDF: 313KB and 24 pages) or buy at Amazon.

Articles

Debunking the Myths of Yield Management (PDF: 155 KB and 8 pages)

This paper looks at ten popular misunderstandings about yield management's role in and effect on the lodging industry.

Making Yield Management Work for You: Ten Steps to Enhanced Revenues (PDF: 111 KB and 7 pages)

This article provides ten guidelines that greatly increase the likelihood of implementing a successful yield management program.

Yield Management: System or Program? (PDF: 43 KB and 3 pages)

This paper discusses how yield management is more than just a system, it is also a business process that can be improved.

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