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The following documents have been formatted to print on 8.5 by 11 inch paper and need Adobe Acrobat Reader for translation.  For printing PDF files, Version 6.0 is recommended to obtain the best print quality. 

If you have any problems printing an article, please contact us at 650.620.0000 and we will send you a copy of the articles you want. 

Books

Just published! Revenue Management and Pricing: Case Studies and Applications. View the first case study here (PDF: 313KB and 24 pages) or buy at Amazon.

 

Articles

Debunking the Myths of Yield Management (PDF: 155 KB and 8 pages)

This paper looks at ten popular misunderstandings about yield management's role in and effect on the lodging industry.

Making Yield Management Work for You: Ten Steps to Enhanced Revenues (PDF: 111 KB and 7 pages)

This article provides ten guidelines that greatly increase the likelihood of implementing a successful yield management program.

Yield Management: System or Program? (PDF: 43 KB and 3 pages)

This paper discusses how yield management is more than just a system, it is also a business process that can be improved.

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