Leadership
Dr. Warren Lieberman is President of Veritec Solutions. Dr. Lieberman began his career in yield management at American Airlines in 1984. He is recognized internationally as perhaps the world's leading expert in nontraditional implementations of revenue management.
Warren pioneered the application of revenue management techniques in the cruise, broadcasting, timesharing and equipment leasing industries. In addition, he participated in the initial applications of revenue management in the passenger rail, tour operator, and rental car industries. He is a highly respected revenue management professional and is a sought after speaker.
Prior to Veritec, Warren led the Travel and Hospitality Industries Consulting Practice for Talus (resulting from the merger of Decision Focus and Aeronomics).
Dr. Lieberman received a BS in mathematics, with a specialization in computer science from the State University of New York at Binghamton and a Ph.D. in operations research from Yale University. He has served as Chairman of the Yield Management Study Group of the Airline Group of the International Federation of Operations Research Societies (AGIFORS), and is serving on the Board of Directors of the Institute for Operations Research and the Management Sciences (INFORMS) as Vice President, Information Technology. He has published a number of articles on scientific topics, including pricing and revenue management.
Dr. Michael Raskin is Vice President, Research for Veritec Solutions. Dr. Raskin specializes in data analysis aimed at supporting practical solutions and has worked with a variety of clients in the public, private, and academic worlds.
Dr. Raskin specializes in exploratory data analysis (EDA) and organizational concerns. Clients have included Aeronmics, Decision Focus, Talus (the merged company of Aeronomics and Decision Focus), New England Memorial Hospital, The New Haven Foundation, Gang & Gang Inc., Community Resources Services, Consumer Financial Institute, Systems Dynamics, and the National Council on the Aging. His work has ranged widely in subject matter, including revenue impacts resulting from an airline fuel mileage program, a pre-trail detention vs. bail study, analysis of the causes of operating room delays and under-utilization, predictors of adolescent suicide, consumer choices regarding home remodeling, psychological testing for selecting employees, cruise line revenue management, and designing and evaluating psychometric and survey instruments.
Dr. Raskin studied at Wesleyan University, The New School for Social Research, and Hofstra College, and received a Ph.D. in Administrative Sciences from Yale University. He is currently completing a book on reasoning under uncertainty.
Michael Gordon is Vice President, Development for Veritec Solutions.
Mr. Gordon has an extensive career designing and implementing pricing and revenue optimization systems in a variety of industries. While at Decision Focus, he led the development of the world’s first Origin and Destination revenue management system for Scandinavian Airlines System. This system was a finalist for the ComputerWorld/Smithsonian award as Best Transportation Software Application of 1995. He also led or participated in the development of other novel transportation revenue management systems, including a cargo revenue management system for KLM which pioneered weight/volume controls, and a rental car system for Hertz which pioneered length of rental controls.
At Manugistics, Mike led the development of the NetWorks Pricing Suite of applications, which included applications for optimizing price lists, account bids and promotion expenditures. These applications were deployed in a variety of industries, including the automotive, telecommunications, semiconductor and retail industries.
Mike has held senior executive positions at I-many and GHX, where he led the development of contract management systems for pharma. He was the founder of Pricing Analytics, Inc. which pioneered the application of pricing optimization in the pharmaceutical contract market through the use of scoring models to segment customers and simulations of contract structures to optimize contract pricing models.
He is an expert in systems interfaces for analytical systems in a variety of industries. He is also an expert with many database systems, including Microsoft SQL Server and Oracle, as well as many operating systems including Unix and Windows Server.
Mike received a B.S. degree in Mathematical and Computational Sciences as well as an M.S. degree in Engineering Economic Systems, both from Stanford University.
He is a co-inventor on 2 issued US Patents:
- Patent # 7,133,848 - Dynamic Pricing Issued November 7, 2006
- Patent # 6,963,854 - Target pricing system Issued November 8, 2005
Jim Mullin is an advisor to Veritec Solutions. He has over 20 years experience in designing and serving as project manager of decision support system implementations and in leading ongoing operational process, program, and organizational execution to maximize the benefits of these solutions. He has done this from multiple perspectives: as the external systems supplier and consultant as well as the internal customer and user of such systems.
Most recently he served as Vice President of Supply Chain Operations at Blackhawk Network (a subsidiary of Safeway) that is a pioneer in third party stored value programs such as prepaid financial and gift cards. In this role, he was responsible for the groups managing all forecasting, allocation, and distribution services in North America during a period of >300% growth. Jim built the supply chain team from three to eighteen people, developed an internal Sales & Operations Planning (S&OP) process involving Sales, Finance, Operations, product vendors, and 3PL providers. In addition he oversaw the design and implementation of the company’s first ordering and inventory management system, including the auto-replenishment direct-to-store distribution channel that now represents the majority of total distribution volume for the company.
Prior to Blackhawk, Mr. Mullin held operational management positions at three companies:
At Amazon.com, Jim’s department was responsible for S&OP (Sales & Operations Planning)– the driver of inventory flow, capacity, and labor planning– as well as transactional inventory planning systems (product forecasting, network allocation, buying, and removals), and order fulfillment planning systems (for optimal order assignment to Amazon’s network of warehouses and partners).
At Sun Microsystems, Jim created and managed the Advanced Planning Group within Sun’s worldwide operations. This group developed decision tools and automated processes by integrating information, ad hoc processes, and technology across a diverse set of organizations (internal and external) in order to improve and streamline forecasting and supply planning.
At Webvan Group, Jim directed the “back office” business process group, responsible for system and process design for merchandising, supply chain, and finance functions during period of rapid growth.
Jim started his career in management sciences at Decision Focus as a business analyst focusing on implementation of decision support systems. He led design and development of revenue management systems and processes for companies in the travel & leisure, package delivery, and electric utility industries.
He received his MS degree in Operations Research from Stanford University and his BS degree in Industrial Engineering from Cornell University.